Compare operating choices
Test whether callback ownership, coverage windows, structured intake, or another change deserves investigation.
All resources
Resource / Adjustable calculator
Put a range around the missed-call question.
Use your own call records to model a scenario. The output is a way to challenge assumptions—not proof that a specific amount was lost or will be recovered.
Scenario controls
Adjust the five inputs.
Defaults are illustrative starting values, not industry benchmarks.Use a representative month from call records
Define the response window before measuring
Use connected calls that fit the service
Revenue per booked job, before costs
Share of the scenario you want to test as reachable through a changed call path.
Calculated scenario
Monthly / based only on the values aboveCalls not answered in the window
30A count to reconcile with callbacks and other channelsBooking-equivalent scenario
10.5Not confirmed lost jobsGross value represented
$3,675A scenario value, not observed lost revenueFollow-up scenario
$1,654Applies the editable 45% assumptionRead this before using the output.
The model does not know caller fit, repeat attempts, voicemail, seasonality, capacity, margin, other contact channels, or actual booked outcomes. Compare the scenario with real records before acting on it.
Interpret the output
The scenario frames the gap. Your records confirm it.
Declare revenue lost
A missed call can retry, leave a message, use another channel, be a poor fit, or remain unresolved in the data.